Portfolio of Work
Please see my work at Informa TechTarget (formerly Industry Dive) and Perficient.
At Informa TechTarget, I am a Content Strategist working with clients to develop and manage lead-generation marketing campaigns in fields such as HR, K-12, Higher Education, Manufacturing and more.
My key responsibilities include project management, curating content strategy, communicating with client shareholders, directing design and animation teams, networking with freelance writers and editors, analyzing goals and campaign metrics and researching trends to better understand target audience profiles for my clients.
Check out this section for some of my favorite work.
This animated video was created for my K-12 client as middle/bottom of the funnel content for one of their most popular reading assessments.
For this project, I helped my client create their creative brief and facilitated discussion and calls with our external video vendor.
This HR Dive Playbook, a long-form piece of content created to build thought leadership around a broad (or, sometimes specific topic), was created for my talent assessment client.
This campaign performed great with our HR Dive audience with the landing page title "4 Ways to Master Your Workforce Strategy", closed 60 days early and overdelivered on the lead count with 20+ additional (original lead count was 225, we overdelivered at 247).
This animated video was created for my HR client as middle/bottom of the funnel content for their talent acquisition system, which they can showcase through email chains or demos with potential customers.
For this project, I helped my client create their creative brief and facilitated discussion and calls with our external video vendor.
This Supply Chain Webinar, a visual and interactive asset, was created for my client who is a leader in the supply chain and analytics industry.
This campaign overperformed, closing in one lead report. This means it only took 14 out of the 75 business days needed to collect all 225 leads. This was due to the email blast "2025 Risk Report: Top Supply Chain Risk Predictions from Everstream Analytics" and timeliness of promotion (promoted the end of December). We also overdelivered by 25 leads, with all 250 leads in attendance at their 1/21/25 live launch.
Perficient Work
August 16, 2022
I'm more than excited to share this blog. In this piece, I highlighted the thoughts of Forbes' contributing author, Shep Hyken, and how he emphasized our Director of Commerce Strategy's thoughts on how to best support your customer experience strategy in times of disruption.
June, 2022
I repurposed the Content and Commerce video series content into the Content and Commerce blog series for promotional purposes. I discuss the different episodes of our content and commerce video series and the key takeaways of each episode. Please read for your enjoyment.
The Content and Commerce Content Hub
June 2022
The Content and Commerce initiative is a multi-layer project that I spearheaded from the ground up. I collaborated with one subject matter expert to lay out the approach, target audience, episodes and descriptions, and post-promotional efforts. It is a 10-part video series with different subject matter experts in various fields such as digital marketing, strategy, search, and others at Perficient about the value of adopting a content and commerce approach for their organization and how it positively impacts the relationship with their customers.
Following the video series that you can find on YouTube, I chose to repurpose the content into a content hub on our website. I wrote each webpage for this project. You'll find the videos and further insights regarding each video, and there will be a blog to promote each video as well.
May 23, 2022
I crafted this social post copy to announce that one of two of our Commerce director's is presenting at Digital Commerce 360's EnvisionB2B.
April - May 2022
Please enjoy this five-part blog series which covers four important details when it comes to creating a commerce strategy for insurance carriers that meets the needs of the digital-first customer.
May 3, 2022
Enjoy reading my piece announcing two of our Commerce experts leading sessions at Digital Commerce 360's EnvisionB2B in June 2022.
Commerce Experiences and the Rise of Digital-First Insurance
December 2021
I ghost-wrote this long-form guide, Commerce Experiences and the Rise of Digital-First Insurance, in conjunction with our Insurance and Commerce subject matter experts as a complement to the campaign I was spearheading with the same title. Please read more at your convenience.
The Future of User Experience is Here
December 2021
I ghost-wrote this long-form guide, The Future of User Experience is Here, in conjunction with five other Experience Design subject matter expert as a complement to the campaign I was spearheading with the same title. Please read more at your convenience.
Digitally Accessible Experiences: Why It Matters and How to Create Them
May 2021
I ghost-wrote this long-form guide by coordinating with different subject matter experts (SMEs) regarding various areas of creating digitally accessible online experiences for users with disabilities, built a blog series from those topics, and created the guide. Please read to learn more about how you can create digitally accessible online experiences for all individuals.
January 28, 2021
This was the first guide I ghost-wrote as an Associate Marketing Coordinator. I interviewed a Commerce Director at Perficient to share thought leadership regarding utilizing marketplace technology as part of a business's commerce strategy. Please read more at your convenience.
Leading Automotive Manufacturer
January 2022
I wrote this client success story by collaborating with subject matter experts in the Experience Design (XD) business unit. This story discusses how the team assisted the client's B2C buying experience by integrating artificial intelligence (AI) to make the website more user-friendly to create a more seamless yet interactive buying experience.
How to Improve Your Organization’s Customer Experience in the Age of Digital Insurance
January 28th, 2022
I wrote this piece to not only promote the guide that I and our Insurance Practice lead wrote, but to describe to insurance carriers the importance of curating an online customer experience (CX) that is personalized and intuitive for their customers.
Commerce Expert Quoted in Fluent Commerce Drop Ship Vendor White Paper
November 1, 2021
I wrote this blog to promote the inclusion of two of our Commerce Directors in Fluent Commerce's, our partner, white paper. Please read to learn more about how beneficial it is to include drop ship vendors (DSVs) in a commerce strategy.
Introducing Digitally Accessible Experiences: Why it Matters and How to Create Them, a Guide
June 9th, 2021
I wrote this piece to promote the guide I wrote, Digitally Accessible Experiences: Why it Matters and How to Create Them, which describes the benefits of creating a user experience (UX) design that is accessible to all users.
Sally Beauty Improves Same-Day Delivery with Three-Hour Delivery Feature
September 28th, 2021
I wrote this blog to promote the fabulous work our order management system (OMS) team implemented for leading beauty supplier, Sally Beauty. Read more about the work that gave Sally Beauty a three-hour delivery feature.
Additionally, to read the public client success story, please check out the story on our website here.
Perficient and Non-Profit Client Take Home Horizon Interactive Award
July 2021
One of my priorities is to write blog content on news or awards for the Commerce and Experience Design business units. Please read this blog about how our Experience Design team and a non-profit client won the silver award at the Horizon Interactive Awards.
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Perficient Releases Exciting Product Information Management (PIM) News
July 9, 2021
I wrote this blog to promote Perficient's product information management (PIM) resources:
The State of Product Information Analysis Assessment
The Power of PIM: Achieve Experience-Driven Commerce With Product Information Management guide
March 3, 2021
Please feel free to read this piece about one of our Experience Design director's mentorship to a group of students at his alma mater, the Savannah College of Art and Design. This team participated in the schools' annual user experience competition, STARTUP.
February 22, 2021
One of my main priorities is to write content with subject matter experts to create blog content. I act as a ghost writer, draft these posts for these individuals, make necessary revisions and post the blogs under their name. Please feel free to read this piece about incorporating motion into your business’ website design can improve your overall business.
February 11, 2021
One of my priorities at Perficient to write content with subject matter experts to create blog content. I act as a ghost-writer, draft these posts for these individuals, make necessary revisions and post the blogs under their name.
Please feel free to read this piece about the increase of artificial intelligence (AI) in product information management (PIM) systems, and inRiver’s recent acquisition of Detail Online.
January 20, 2021
One of my main priorities is to write content with subject matter experts to create blog content. I act as a ghostwriter, draft these posts for these individuals, make necessary revisions and post the blogs under their name. Please feel free to read this piece about globally inclusive website and UI design.
January 13, 2021
One of my main priorities is to write blogs regarding projects, awards, and other news at Perficient. Please feel free to read this piece about one of our commerce principals being quoted in a Forrester report.
January 5, 2021
One of my main priorities is to write blogs regarding projects, awards, and other news at Perficient. I act as a ghost writer, draft these posts for these individuals, make necessary revisions and post the blogs under their name. Please feel free to read this piece about what our commerce experts learned from Cyber Week 2020.
December 9, 2020
One of my main priorities is to write blogs regarding projects, awards, and other news at Perficient. Please feel free to read this piece about our commerce services being listed in a Forrester report.
November 30, 2020
One of my main priorities is to write blogs regarding projects, awards, and other news at Perficient. I act as a ghostwriter, draft these posts for these individuals, make necessary revisions and post the blogs under their name. Please feel free to read this piece about product innovation teams can deliver exactly what the client is looking for.
October 12, 2020.
One of my main priorities is to write blogs regarding projects, awards, and other news at Perficient. Please feel free to read this client award announcement.
September 25, 2020
One of my main priorities is to write blogs regarding projects, awards, and other news at Perficient. Please feel free to read this blog where I speak about the webinar our Commerce Director and Forrester Analyst spoke at together.
September 18, 2020
One of my main priorities is to write blogs regarding projects, awards, and other news at Perficient. Please feel free to read this piece where I talk about our supply chain study.
September 9, 2020
One of my main priorities is to write content with subject matter experts to create blog content. I act as a ghost-writer, draft these posts for these individuals, make necessary revisions and post the blogs under their name. Please feel free to read this piece about why digital commerce impacts your organization overall.
July 28, 2020
One of my main priorities is to write content with subject matter experts to create blog content. I act as a ghost-writer, draft these posts for these individuals, make necessary revisions, and post the blogs under their name. Please feel free to read this piece about creating seamless B2B commerce experiences with a CPQ, CRM, and ERP.
"Train Tough at the J!"
June 14, 2018
I contributed many pieces of written content this summer as the Digital Marketing Intern. It was exciting to write about different subjects, especially ones I had never experienced before or have previous knowledge of. All of my pieces were published on the JCC website.
Bridge to the Fog, Classique Journal
June 2023
This is a great place to showcase a sample of your written work or write a short description about your project. Did you collaborate on a print or multimedia project? If so, dazzle your visitors with images and video. Make sure to include a link to the full live project or document so readers can enjoy the entire piece.
Interested in seeing more of my work? Please get in touch and I’ll be glad to share some more pieces with you.