Skills.
Technical Tools & Platforms
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ChatGPT (AI), JIRA, Asana, Confluence, WorkSuite, WordPress, Salesforce, HubSpot, Email Marketing, Adobe Suite, Canva
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Microsoft Office & Google Suite
Core Marketing & Strategy
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Content Strategy + Video Production
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Lead Generation & Demand Marketing and Communications
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Project Management & Delegation
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Client Relationship Management
Digital & Content
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Social Media Tools/Strategy & Community Growth
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Video Creation (TikTok, Short-Form, Long-Form)
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AP Style Copywriting & Copyediting (Blogs, Email, Landing Pages)
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Design and Creative Feedback
Work History
Content Strategist, Informa TechTarget
(7/24 - Current)
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Create and oversee custom content strategy and content marketing programs for clients, primarily in areas like HR, Education, Healthcare and related subjects, for client lead generation, social media platforms, sales enablement, lead nurture sequences and content hubs.
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Conduct target audience and topic research through in-house AI technology and execute campaigns that (over) deliver l50-450 leads per campaign.
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Manage spenddown of ~500K annual budgets in a manner to deliver maximum ROI to my client’s overall marketing and business goals.
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Work with content directors, program managers, creative directors
Associate Content Strategist, 10/2022-07/2024
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Led 80+ client campaigns from kickoff to execution, collaborating with cross-functional teams, stakeholders, and client agency partners.
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Aligned content development with emerging consumer trends and client priorities across HR, Higher Ed, and K-12 industries.
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Produced multi-format content (webinars, video, blogs, infographics, eBooks, research reports) tailored to specific audience segments.
The Nudge – Freelance Content Creator
05/2025 - Current
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Produce engaging short-form video content showcasing insider experiences in Chicago's hospitality and entertainment industries, driving 2.5K views for local businesses via The Nudge App (Next Health, Hero Coffee Shop, SWEATHOUZ).
Perficient
Marketing Coordinator/
Associate Marketing Coordinator
06/2020 - 10/2022
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Developed and executed lead generation campaigns, coordinating content creation, sales enablement, and vendor partnerships.
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Produced a 10-part video series production for Content & Ecommerce Content Hub, managing timelines, budgets and creative direction.
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Managed 11 B2B and B2C roundtable events, creating a centralized content hub for industry insights and thought leadership.
Garrow Digital Media - Digital Marketing Coordinator
09/2019 - 03/2020
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Grew client social media audiences by 100+ in four weeks, provided strategic recommendations to increase brand visibility and digital growth.
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Edited and optimized blogs and marketing assets for SEO performance and improved audience engagement.